Glen Street Theatre require a site with a number of custom features. The site needed to be easily updated by the client in order to showcase new shows and events. WordPress was used as the platform. The site features integrated event calendar, youtube clips and comments and reviews [...]]]>

Glen Street Theatre require a site with a number of custom features. The site needed to be easily updated by the client in order to showcase new shows and events. WordPress was used as the platform. The site features integrated event calendar, youtube clips and comments and reviews section.

services

• WordPress Website Design
• Content Creation
• Email Marketing
• Newsletter Design
• Flyers, poster and other print design

Kintra Foods required an updated web presence that that clearly outlined it’s products and services.

1. [...]]]> Whether you are looking to create an identity for a brand new business or simply refresh an existing logo, it is important to clarify what you are after in order to achieve the best result. Below are a list of questions you can use as a guideline when formulating a brief for your logo.

1. What is the primary service you provide?

2. Do you have a motto, tagline, mission statement or similar?

3. Who are your competitors and what sets you apart from them?

4. Who are your target market and how do you want to be viewed

5. What is the tone of the business?
How will you be addressing the audience in your marketing collateral? Eg serious, friendly, playful, professional etc

6. Is there an existing marketing material that you are using?

7. What will the logo be used for?
(Eg; Stationery, Brochures, Signage, Car decals, Uniforms, Website etc)

8. Preferred colour scheme and typography
Do you have any corporate colours that need to be used? Is there a style of typeface you would like to see as an option?

9. Work that you like.
Please provide any examples of logos/design you like and why.

10. Deadlines
What timeframe did you have in mind? Are there any specific deadlines?

11. Additional information
Provide any additional material that could assist with the project. Eg logos, images, documents.

12. Additional services
Do you require any additional services to complement the launch of your new logo Eg Email marketing? Letterhead and Business Card Design ?

Engage Communication is a Northern Beaches based communications consultancy that needed a new website design for their business. Working closely with the client I produced a website that was both unique and clear in it’s communication.

Every great website design starts with a great brief. By answering a few simple questions you can better clarify your thoughts and the objectives of the website so they can be properly addressed in the design.

Below are a list of questions that I ask clients to consider when putting together a brief [...]]]>

Every great website design starts with a great brief. By answering a few simple questions you can better clarify your thoughts and the objectives of the website so they can be properly addressed in the design.

Below are a list of questions that I ask clients to consider when putting together a brief for a new Website Design.

1. Do you have a motto, tagline, mission statement or similar?

2. What type of site do you require?
Eg Brochure, Blog, Ecommerce, Minisite?

3. How many pages are needed and what are they?
Eg Home, About Us, Services, Contact

4. What style do you envisage for the site?
List any existing sites you would like to cite as a reference and what appeals to you about these examples.

5. What is the main goal/objective of the website?
Briefly describe the goal and functionality of the website.

6. What is the primary call to action?
Eg Call now / Buy now / Sign up / Get a quote / Email us / Work with us.

7. What is the tone of the website?
How will you be addressing the audience? Eg serious, friendly, playful, professional etc

8. What search terms do you want to target?
Which search terms will potential customers use to find you?

9. Preferred colour scheme
Do you have any corporate colours that need to be used?

10. Deadlines
What timeframe did you have in mind? Are there any specific deadlines?

11. Additional information
Provide any additional material that could assist with the project. Eg logos, images, documents.

12. Additional services
Do you require any additional services to complement the launch of your new website? Eg Email marketing? Facebook Posts? Online Surveys? Print Design or  Corporate Identity Design?

Samantha required a brand identity that set her apart from the traditional pink floral websites of other celebrants. Her approach was fresh and creative so this Northern Beaches celebrant wanted her website to be reflective of her style. What I created was a simple, clean corporate identity [...]]]>

Samantha required a brand identity that set her apart from the traditional pink floral websites of other celebrants. Her approach was fresh and creative so this Northern Beaches celebrant wanted her website to be reflective of her style. What I created was a simple, clean corporate identity using colours that were still warm and inviting despite being non-traditional.

Services

• Logo Design
• Business Card Design
• Website Design

What they said

Lauren has provided a number of design services to me over the years including website, logo, print and copywriting. Her unique and creative ways are unrivaled and her attention to detail leaves you relaxed and confident that the job will be perfect. I recommend her to anyone looking for something special.
Samantha Morgan Celebrant

Simply Gifts is an online gift store that needs to frequently update their site in order to promote new products and seasonal specials. I create banners, tiles and any other graphics required for the site along with the design, build and dispatch of regular email marketing campaigns.

New Leaf Nursery is a family run sustainable nursery located on the Northern Beaches of Sydney. They needed a simple, fun and accessible website that was easy to update.

Seeds 4 Learning is a safety training company that required a corporate identity to set it apart from it’s competitors.

“The project was completed on time, on budget, and in a friendly, professional manner. I am extremely pleased with the quality of Lauren’s [...]]]>

Seeds 4 Learning is a safety training company that required a corporate identity to set it apart from it’s competitors.

services

• Logo Design
• Business Card Design
• Letterhead Design

what they said

“The project was completed on time, on budget, and in a friendly, professional manner. I am extremely pleased with the quality of Lauren’s work and the courteous and friendly manner in which she worked on this design brief.

Lauren comes highly recommended for all graphic design and publication work.
Trevor Goodear, Owner, Seeds 4 Learning

Following on from the Permaculture Sydney Institute logo and brochure design I developed their website. The website features events, a news/blog section and a comprehensive course and accommodation booking form.